Today, every company needs a reliable Internet connection. But with all the different offers and buzzwords flying around — SD-WAN, Cloud, FTTO, FTTH — it’s easy to get confused… or worse, ripped off. Let’s break it all down and expose the traps that still catch many businesses.
ADSL: The End of the Road
FTTH vs FTTO: Not Such a Big Difference Anymore
Many providers try to make you believe FTTH (Fiber To The Home) is for consumers and FTTO (Fiber To The Office) is for professionals. Sure, FTTO is a dedicated line with SLAs and guaranteed speeds — but it usually comes with a hefty monthly fee: anywhere from €300 to €800 for 100 Mbps to 1 Gbps.
FTTH? It’s not what it used to be.
Business FTTH has improved a lot, and some offers now outperform FTTO in both price and value.
A Concrete Example: Free Pro’s Offer
As a Free Pro partner, I’ve had the chance to test their offer with several businesses. The result? Impressive. For only €49.99 excl. VAT per month, you get:
- Symmetrical fiber up to 8 Gbps
- Optional 4h SLA (sometimes included depending on the hardware)
- Automatic 5G failover in case the fiber is cut
- Built-in firewall, managed from a central dashboard
- Discounted business mobile plans
- Static IPs, professional Wi-Fi, and everything a company needs in 2025
All of that for a fraction of the cost of legacy offers.
Yes, it’s FTTH — but with these features, the gap with FTTO becomes irrelevant for most businesses.
SD-WAN and “Cloud” Hype
Another trendy pitch: SD-WAN. Some providers mention it without actually deploying it properly. Others throw the word “Cloud” around to sell you overpriced servers hosted in their backroom.
Sounds fancy, but often lacks transparency. A good IT infrastructure starts with solid foundations: reliable Internet, a good firewall, and a partner who actually understands your business needs, not just someone parroting the latest buzzwords.
The Old Guard: 10-Year-Old Prices for 10 Mbps
This part really bothers me. I still see companies being charged over €1000/month for miserable speeds.
Some are stuck with T0 or T2 lines — ancient digital links that used copper channel bonding from the ISDN days. The result?
12 Mbps symmetrical for €1,200/month. In 2025.
And no one ever questioned it. “It works,” they’re told.
It’s highway robbery, plain and simple.
So, What Should You Choose?
- Are you a small or mid-sized business? Business FTTH like Free Pro will probably cover all your needs.
- Do you run multiple sites or have complex infrastructure? SD-WAN or FTTO can be a solution — but only after a real audit of your requirements.
- Are you stuck with aging infrastructure? Time for a full network and subscription audit.
Conclusion
When it comes to Internet connections, the real luxury isn’t paying more — it’s paying the right price for something that just works.
To do that, you need to cut through the noise, understand the tech behind the pitch, and most importantly, choose the right partners.
